While we do not advertise our products as Fair Trade, we buy our breakfast blends and some traditional black and green teas direct from the tea estates in India, Japan and Sri Lanka. There are no middle men involved and while we pay what for us is a good price, it is far in excess of the amount they would receive from giants such as Liptons or Twinings. Workers are unionised, they work eight hour days, five days per week, receive free housing, electricity, schooling and medical clinics. Because of these conditions, positions are much sought after and often handed down within families. We don’t have the Fair Trade label but I can personally guarantee the teas above are more than fairly traded.
I am new to this way of living, but am looking forward to the freedom it brings. I have already begun the journey and the feeling of purging the closets and rooms of unnecessary items has been liberating. I haven’t parted with enough “stuff” yet but I am staying with it and ridding my home of unneeded, useless items that I have managed to acquire and which is weighing me down. My only hesitation comes when it’s time to make a decision to rid myself of something of sentimental value. I realize it’s one of the harder things to conquer so I am gradually working my way toward that. Thanks for your post. I enjoyed it so much and it has inspired me to continue on the path.
Marketers are all about nudging, so why not use it to promote more ethical consumer behavior? Consumers are likely to be especially brand loyal if their deeply-held values are engaged in their purchasing. Consumer engagement and commitment is priceless: ethical brands are more likely to encourage this engagement. Consumers walk around with Whole Foods branded merchandise all the time; it is difficult to find similar examples for less ethical retailers focused solely on price. If low price is all a company offers, it is easy enough for the consumer to walk away when a lower price comes calling.