Working transparently, museums must now move beyond mere representations of evidence to demonstrate explicitly how knowledge is developed, shared, or revisited. Making evident the gaps or omissions in our knowledge, identifying marginal or absent voices, helps audiences to explore with confidence and promotes engagement through nuance, perspective, and diversity. Authoritativeness has not enhanced cultural institutions, but authenticity has. Leveraging – and sharing – authenticity, museums must speak from multiple points of view, encouraging stakeholder and audience participation, even while bolstering scholarship. In assisting audiences to better understand how the past informs the present, how patterns and similarities can be observed in the seeming diversity and idiosyncrasies of history, museums can transcend institutionalism or parochialism to demystify a shared humanity in a singular world.
Blogging is an informal approach to content creation that has evolved in response to Web users' need for a simple publishing tool giving maximum engagement with readers. Blogging is by nature a flexible format and there are few rules governing its use. Reuters journalists blog to trigger discussions on topical issues, point to the most interesting material on a subject elsewhere on the Web, take readers behind the scenes of our news-gathering, solicit questions for interviews, and to add color, anecdote and angles that don’t make it into our other story types. In addition, blogging is the easiest way we have of handling multimedia story-telling and some Reuters journalists produce video blogs, also known as ‘vlogs’.