There is an important distinction between technology and product. Product as a function owns the vision and strategy for the relationship between the product and users, which is why some companies see growth hacking as a product function. Technology on the other hand owns the vision for how the product is engineered. In most good companies, technology groups do have influence on the high-level vision for the product they are building, but the product group’s core purpose is to bring business acumen to the process of building a technology product.
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