PROBLEM : Being superficial could be a big problem for you in your overall relationships with others and also in getting ahead on many jobs where you must endeavor to dig deep and learn something thoroughly. This is the worst Gemini trait of all.
SOLUTION : To make a conscious effort to control this trait is the best approach to take to this problem. If you make a commitment to something or someone you should mentally force yourself to keep that commitment where possible. This will be hard but it can, and has been, accomplished by many under this sign.
Pushing product features is for inexperienced or wannabe entrepreneurs. Selling the benefits associated with owning and using the products and services you carry is what sales professionals worldwide focus on to create buying excitement and to sell, sell more, and sell more frequently to their customers. Your advertising, sales presentations, printed marketing materials, product packaging, website, newsletters, trade show exhibit and signage are vital. Every time and every medium used to communicate with your target audience must always be selling the benefits associated with owning your product or using your service.