Assess the validity of the clustering.
Marketing Research Report
The format of the marketing research report varies with the needs of the organization.
The report often contains the following sections:
Authorization letter for the research
Table of Contents
List of illustrations
Conclusions and recommendations
Appendices containing copies of the questionnaires, etc.
Marketing research by itself does not arrive at marketing decisions, nor does it guarantee that the organization will be successful in marketing its products. However, when conducted in a systematic, analytical, and objective manner, marketing research can reduce the uncertainty in the decision-making process and increase the probability and magnitude of success.